I’ve created literally hundreds of tutorial videos over the last 15 years and while they’re not all perfect, here are some of the biggest mistakes I see in tutorial videos. 1. So much chit-chat. If your channel is a talk show, then go ahead and chit-chat. But if your videos are supposed to be how-to, […]
I just stumbled across a dozen promos I created back in 2007 for a (now defunct) company called Deal Dot Com. They wanted to do short daily promo podcasts (about 2-mins each) and asked me to create a couple weeks worth. They really liked them, but we couldn’t come to an agreement on price so […]
Three Ring Ranch 4 P’s Place: Online business, which saves on inventory, rent, etc. Products: Video tutorials that are aimed at beginning game developers. Pricing: Competitive with similar offerings; price testing often. Promotion: Focused on social media. Single worst P of the bunch. Of the 4 P’s for Three Ring Ranch (TRR), the place is the easiest one to […]
In recent months there have been a rash of “systems” promoting all the money that can be made simply by publishing for the Kindle on Amazon. “We’ll get rich, Martha! It’s guaranteed! Look, all these other guys are doing it!!!!” Um, yeah. Those other guys are not starting from ground level. They have a built-in […]
There’s a lot of be said about focusing on a specific niche, but if your niche is too narrow you may not have a large enough market to build the kind of business you really want. I’m kind of in that boat right now. My niche is game programmers who use the Corona SDK framework. […]
Today I read an interesting article called, “What is the Everyman’s PC?” by Ben Brooks. “It’s easy to see why one would argue that the iPad could be better suited for most people than a MacBook Air, but a cellphone? That seems like a stretch, right?” An iPhone is a very cool phone, but a […]
I’ve been the owner of a Kindle Fire for just about 12 hours now so I don’t have a lot of experience, but my initial reaction — overall — is that it’s the wrong size. At the risk of being called a fanboy (or even fanboi) I think Steve Jobs was right about 7″ tablets […]
Laptops are outselling desktop machines (by a huge margin) and tablets (iPads, specifically) are being used to replace laptops by more and more people. I can see a time within a couple years (yeah, that soon) where the only computer most people will need will be an iPhone. Sidebar: Yeah, someone using Android could pull […]
I’ve written a LOT of tools over the years but the ones I use day in and day out are the following (and you’ll notice these are all aimed at creating and promoting products): Article Architect – While I don’t do tons of article marketing anymore (I do it, but it’s very focused — no […]
internet marketingIf there’s one thing I’ve preached in the years I’ve been doing internet marketing it’s to reuse and repurpose the content you create. I’m not a big fan of using PLR materials for much when it’s really pretty easy to create your own content. And once you have that original, unique content, you can put […]