If there’s one thing I’ve preached in the years I’ve been doing internet marketing it’s to reuse and repurpose the content you create. I’m not a big fan of using PLR materials for much when it’s really pretty easy to create your own content.
And once you have that original, unique content, you can put it to use in many different ways.
Here’s a perfect example:
Click that link and you’ll be taken to amazon.com where you’ll see a new ebook on article marketing. While some material is new, the bulk of it was created with content I wrote a year or two ago for a different project (membership web site).
Over the weekend I pulled together the materials, wrote some “glue” content to pull things together, and submitted it to the Kindle book store. Today it’s available.
And honestly, I didn’t know what a thrill it would be to see my name and ebook on amazon.com until I opened the page in my browser. :)
I have no idea how sales will be, but the point is that I did most of the work previously and used the content for one project (or more), and now for this project that I can just set and forget. Amazon handles all the sales, order-fulfillment, etc., so I can turn my attention to other projects.
Actually, one of my next projects is to take the same content and either turn it into an ebook app for iOS devices like the iPhone and iPad, or get it into the Apple iBooks store.