For my final assignment in my Marketing class I had to create a price positioning map and “Discuss what your company can do differently with their pricing strategy to stay competitive; if the evidence suggests that they are doing well with their pricing strategy you must present the evidence in a clear and concise framework.”

http://jayjennings.com/files/BA260PricePositioning.pdf

That’s what I ended up with (single page PDF download) — the idea to create a course that includes the online videos PLUS live (via Skype, Google Hangouts, etc.) mentoring and feedback is something I thing I will try after the first of the year.

The downside is that it really limits how many students I can have, but I just wonder if it isn’t a good way to increase my income and help the students that really want that extra touch.