I’ve written a LOT of tools over the years but the ones I use day in and day out are the following (and you’ll notice these are all aimed at creating and promoting products):

Article Architect – While I don’t do tons of article marketing anymore (I do it, but it’s very focused — no more shotgun approach for me) I create content all the time, and I still do most of my writing in AA. It’s one place where I can find all my content and then auto-post it to my WordPress blog or export and upload as an HTML web page.

Sonic Sneak – I’ve been cloaking and tracking my links for years and it’s probably the single best task I’ve ever done. At any time I can look at my dashboard and see which sources are bringing me the traffic. Is it a post on my blog? An article? A forum message? With Sonic Sneak behind the scenes I never have to guess about that, I simply know.

Instant Video Web Pages – Web video is a proven workhorse, whether you’re using it to promote a product, show someone how to use some software, or giving people a glimpse at how clever your cat can be. And since we should make use of it, I created IVWP to make it brain-dead simple to not just put up a video, but put up a complete video web page. Fill in the blanks, choose a template, and boom, it just works.

Product Creation Station – Finally, while I don’t “use” this actual product on a daily basis, the ideas and knowledge that went into creation of this course is what I use to create all the products I crank out. If you want a comprehensive course on info product creation, delivered on a weekly basis, PCS is perfect for you.