Not too long ago I unsubscribed from a ton of lists in order to try and get a handle on my email. Every morning I’d wake up to several hundred emails to wade through and I just got tired of it. Now instead of taking an hour to get through the overnights, I can do it in about 10-15 minutes.
One list I stayed on was Joel Comm’s and seeing mention of his “Project Fit” made me remember something I’d pondered over at some point in the past.
The weight loss niche is unlike many others, such as technology and internet marketing, in that while you do see refinements to some methods, the basics haven’t changed in decades (or longer). Which means the weight loss niche is about as evergreen as you can possibly get.
While Joel’s initial reason might have been to get fit, he’s an entrepreneur, which means in most (all?) areas of his life he’s always looking for ways to monetize things. (I don’t know Joel personally, I just know entrepreneurs, so I could be off base.)
If Joel needs to lose xx pounds and documents the process of doing that, he’s creating content that can be used for freakin’ ever. In fact, at some point he could take the year off the blog posts and people discovering it in the year 2016 could think it’s all new.
Joel gets a new bod AND he gets a revenue-generating site that will be relevant until they discover a way to magically zap fat off the body.
He gets in shape one time, and can profit from that next year, and the next, and the next…
And, I don’t mean profiting just from the site, I also mean profiting from being healthier.
Not Just Anyone Can Do This
Joel is a marketing stud, which means he has an automatic leg up in any kind of marketing venture. He can get significant traffic to a site just by sending out a single email.
Most people can’t do that.
However, as far as getting in shape and documenting the process, anyone CAN do that. And you’re creating two products at once — a new YOU, and content that shows others how you accomplished it. If you lose 20 pounds, 80 pounds, 200 pounds — whatever you need to lose — and you document the process, do you think other overweight people would be interested in how you did that?
You’d better believe it!
And the cool thing is that if you’re ashamed of how you look now, start documenting the process of getting fit — just don’t put any of it online until you’re down far enough to feel okay about it. You don’t have to let everyone watch it live (although there can be advantages to that), you could wait until you hit your goal and then package everything up as a course.
However you decide to do it, recording the process of getting fit (or really, anything) can mean a better you as well as a great way to generate revenue.