{"id":877,"date":"2021-02-24T07:28:17","date_gmt":"2021-02-24T14:28:17","guid":{"rendered":"https:\/\/jayjennings.com\/blog\/?p=877"},"modified":"2021-02-24T07:28:17","modified_gmt":"2021-02-24T14:28:17","slug":"back-to-online-marketing","status":"publish","type":"post","link":"https:\/\/jayjennings.com\/blog\/2021\/02\/24\/back-to-online-marketing\/","title":{"rendered":"Back to Online Marketing"},"content":{"rendered":"<p>Fifteen years ago I made my living selling ecommerce tools and creating tutorials on how to sell stuff on the internet with online marketing. <\/p>\n<p>Several years ago I switched gears and turned my focus to 2D game development and making game tutorials.<\/p>\n<p>A year and a half ago when I was diagnosed with cancer I pivoted and started poking at some things I loved, but never made time to do.<\/p>\n<p>Six months ago I watched the documentary <a href=\"http:\/\/movie.muppetguystalking.com\/#trailer\" target=\"_blank\" rel=\"noopener\">Muppet Guys Talking<\/a> and felt SO homesick that I switched gears again and decided to focus on performing &#8212; one of the things I loved but had stopped doing. I even stopped all game development at that time, including stopping work on a new game development course I was ready to record.<\/p>\n<h3>Wrong Time To Be A Performer<\/h3>\n<p>The problem with a focus on performing right now is the whole pandemic thing &#8212; while there are people doing &#8220;Zoom shows&#8221; it&#8217;s been about 3 decades since I&#8217;ve done a solo show, and 2 decades since I&#8217;ve performed community theater and I don&#8217;t want to get my feet wet with a remote show. Too much new all at once.<\/p>\n<p>So I&#8217;ve been writing scripts for different acts and coming up with ideas that I can perform once people start getting together again, and in playing around with different things, I came up with a product that I&#8217;m going to be selling online (it&#8217;s my first non-digital product). This means I need to put on my marketing hat once again.<\/p>\n<p>This product &#8212; let&#8217;s just call it LSD since those are the initials &#8212; was spawned after reading a book and I&#8217;ve contacted the author and he&#8217;s interested in doing a deal. Don&#8217;t have details of what the deal will be, but he&#8217;s getting ready to do a rewrite of his book and suggested that maybe we could sell his book and my LSD together, etc. It&#8217;s something that&#8217;s in the works, anyway.<\/p>\n<p>However, I&#8217;m also planning on selling LSD on my site and so I&#8217;ve been writing sales copy, putting together materials for a launch, writing email sequences, and so on. Seems like no matter how much you do, there&#8217;s always more to be done. <\/p>\n<h3>Explaining LSD<\/h3>\n<p>I&#8217;ll post something in the next day or so about LSD and I&#8217;ll even include some pictures. It&#8217;s a product that many people who know me wouldn&#8217;t expect me to sell, but I&#8217;ll give you my rational. (It&#8217;s like if a vegan was selling beef jerky&#8230;)<\/p>\n<p>Anyway, the whole point of this post was that I&#8217;m going to be doing a bunch of marketing. <\/p>\n<p>Again. <\/p>\n<p>I&#8217;m actually looking forward to stretching those muscles again, and kind of excited to see if I can do the things necessary to get LSD out of the gate and making sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fifteen years ago I made my living selling ecommerce tools and creating tutorials on how to sell stuff on the internet with online marketing. Several years ago I switched gears and turned my focus to 2D game development and making game tutorials. A year and a half ago when I was diagnosed with cancer I pivoted and started poking at &#8230; <a href=\"https:\/\/jayjennings.com\/blog\/2021\/02\/24\/back-to-online-marketing\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-877","post","type-post","status-publish","format-standard","hentry","category-article-marketing","category-uncategorized","no-post-thumbnail"],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts\/877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/comments?post=877"}],"version-history":[{"count":1,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts\/877\/revisions"}],"predecessor-version":[{"id":878,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts\/877\/revisions\/878"}],"wp:attachment":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/media?parent=877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/categories?post=877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/tags?post=877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}