Recently I split-tested an opt-in page to see whether a testimonial would help increase conversions.<\/p>\n
Sidebar:<\/b> In a nutshell, split-testing is when you split the traffic in two (or more) parts and send them to different web pages. Each one is typically the same with just a single difference. Then you keep track of which web page brings in the most sales or opt-ins and you know whether that difference is the one you should use going forward.<\/p><\/blockquote>\n
Most people might say a testimonial would help, but it’s always a good idea to test things<\/b> so you know for yourself what’s true in your market.<\/p>\n
In this case, yes, the testimonial helped — although that’s not what I think is the most interesting thing.<\/p>\n
First, here are the stats:<\/p>\n
Page without testimonial: 10.37%<\/b> opt-in rate.
\nPage with testimonial: 14.40%<\/b> opt-in rate.<\/p>\nBoth pages were identical other than the testimonial and those numbers are after almost 100 opt-ins. So according to the test I get 4% more opt-ins with the testimonial than without. That’s settled, the testimonial stays in.<\/p>\n
But here is what I found more interesting…<\/b> <\/p>\n
The testimonial I used wasn’t from Marlon Sanders, or Mike Filsaime, or Frank Kern, or anybody else who’s a “known big-wig” in the internet marketing scene. <\/p>\n
It was from a guy that probably very few people in the internet marketing world have ever heard about. I don’t know that for a fact, but looking at his site and Googling him I think he’s a “nobody.”<\/p>\n
I mean that in the sense of “name recognition in the IM world.<\/b>” Using that definition most of us are also nobodies — I’m not belittling the guy or what he does.<\/p>\n
My point is that you don’t have to have the backing of a “big name” marketer to make a difference<\/b>. Even someone who’s basically unknown (a nobody) to your target market can make a positive impact if they like what you’re doing and publicly say so.<\/p>\n
If you’re selling a product or service and Jane Doe says something nice about you, ask if you can use that quote in your marketing. They may not have a known name or a huge following, but their sincere words about your product or service can be the catalyst for changing prospects into buyers.<\/p>\n
So thank you to that unnamed person and every other “nobody” who takes the time to speak up and say what you like — as you can see from the stats on this test you have the power to make a big difference<\/b>, well-known or not.<\/p>\n","protected":false},"excerpt":{"rendered":"
Recently I split-tested an opt-in page to see whether a testimonial would help increase conversions. Sidebar: In a nutshell, split-testing is when you split the traffic in two (or more) parts and send them to different web pages. Each one is typically the same with just a single difference. Then you keep track of which web page brings in the … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","no-post-thumbnail"],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":0,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"wp:attachment":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}