Writing an article to promote a product or service is often as simple as sitting down and writing a review about what you’re pitching. But in order to give your readers a little different take on things, try writing an interview article.<\/p>\n
An interview article is one where you talk to someone about the product or service, ask them questions, and then write the article based on their answers.<\/p>\n
One of the big advantages of this type of article is that you don’t have to be an expert on the subject — you just have to find someone who is. In essence, you’re piggy-backing on someone else’s knowledge. For normal article writing I recommend that you stick with subjects about which you have some personal knowledge. Otherwise you’re doing a disservice to your readers by giving them information that’s wrong or very shallow.<\/p>\n
The interview article is the exception to that rule — and it opens up so many markets that you might be shut out of otherwise.<\/p>\n
You might be thinking it’s hard to find an expert, but you don’t have to go to the top of the pile — if you’re doing articles on golf you don’t have to interview Tiger Woods or Vijay Singh. (Of course, if you have the opportunity, go for it!)<\/p>\n
Instead, the golf pro at the local course or country club knows more about golf than most people — and someone like that is very approachable. Offer them lunch or a drink and that’s probably all it will take.<\/p>\n
Hint: If you take lessons from someone like that they’re MUCH more likely to agree to an interview!<\/p><\/blockquote>\n
Here’s one of the coolest things about doing an interview article — when you interview someone you’re not going to ask them one question and be done — you’re going to quiz them for as long as you’re able. Which means you’re going to end up with enough raw content for several articles, not just one.<\/p>\n
When you do get ready to write the article you’ll have to decide whether to write it as a Q&A (Question and Answer) piece or as a “regular” article. If you don’t do it as a Q&A piece I’d still suggest mentioning the informatiom came from a conversation with John Doe, Golf Pro at the XYZ Club. That will add credibility to the article.<\/p>\n
No matter whether you’re interviewing a local dog trainer, an organic gardener, or a competitive martial artist, writing an interview article is a great way to get free traffic in a niche where you’re merely an observer.<\/p>\n","protected":false},"excerpt":{"rendered":"
Writing an article to promote a product or service is often as simple as sitting down and writing a review about what you’re pitching. But in order to give your readers a little different take on things, try writing an interview article. An interview article is one where you talk to someone about the product or service, ask them questions, … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-article-marketing","no-post-thumbnail"],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":0,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"wp:attachment":[{"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jayjennings.com\/blog\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}