Product Creation

The Number Effect – What It Means To You

Trey Smith is advertising a product called The Number Effect. I don’t know what it is (didn’t finish watching the video) but I was astonished at this bit of data…

…he threw traffic at 12,000 Clickbank products and made money on 54 of them.

Which means he lost money (or made no money) on 11,946 of them.

That says to me that promoting a Clickbank product is a huge gamble! How can you send traffic to 12,000 sites and only have 54 profitable???

Are 11,946 products on Clickbank really that bad?

If yes, it is a HUGE opportunity for anyone who can create a product with actual VALUE.

Promoting a product as an affiliate should be an additional income stream for you. Selling your own product should be your first option.

– Text-Based (PDF)
– Audio (MP3 or CD)
– Video (Online or DVD)
– Software (Download or Web-based)

My Product Creation Station course will walk you through EVERYTHING you need to know in order to create your own products.

If you’ve been waiting around hoping the “affiliate income” is going to kick in, I’d take Trey’s numbers as a wake-up call and start looking at making your own products. It’s not rocket science anymore.

Product Creation

For Technical Marketing Folks

Most of the software I create has been done with a product called REAL Studio (using a language called REALbasic). The reason I chose that product is because it allows me to write code one time and then generate both Mac and Windows applications.

See REAL Studio here…

I’m a Mac guy, but it’s a Windows world (so far) so offering both versions makes sense. REAL Studio makes that fairly simple.

The other language I use a lot is PHP in order to create web-based apps. The nice thing about web apps is they are already cross platform. Plus, it’s a great way to create membership-type sites that can bring in recurring income.

In the last few days the company that makes REAL Studio has announced a couple things that are BIG deals:

1. They’re releasing RS/Web Edition very soon. That will allow developers to create web-based applications that look and act like desktop applications. It will also allow people like me to REUSE code that I’ve already written.

As an example, I’ve wanted a web-based version of Article Architect for a long time but have never wanted to take the time to write the whole thing from scratch in PHP. This new Web Edition will allow me to reuse vast chunks of code that could make a web-based AA a reality.

2. While REAL Software didn’t actually announce an iOS (iPhone/iPad) version of their software, a change in Apple’s rules today got them to the point where they said there are no longer any roadblocks for them in creating such a beast. An iOS version has been the #1 request from their developers for a long time and it looks like it’s actually going to happen.

I think within a year a technical marketer will be able to sit down for a few days or weeks and write software…

..that will run on Windows desktop, Mac desktop, Linux desktop, the web, iPhone, and iPad. And while *nothing* is going to work on multiple platforms like that without some tweaking to the interface, the “engine” to whatever you write will probably work for all those platforms without change.

It’s a cool time to be a programming marketer. =:)

If you’re interested in creating your own software, I highly recommend REAL Software’s stuff. Click here to see it.


Not About Marketing

While this post isn’t about internet marketing, I think it deserves a place here because I’ve talked about how my family lives on the road — and in a post made recently I ended with:

“I don’t see any reason to ‘settle down’ at this point — there are too many things to see, places to visit and people to meet. How could you trade those things for a house fastened to the ground?”

So it may come as a surprise when I tell you that we’re settling down — in a house fastened to the ground — for at least the next two years.

While I still believe that traveling as a family is, in general, the best thing in the world for kids, my son Tom is going to be 18 in less than two years and it’s going to be easier to “get him ready for life on his own” if we’re in one spot.

That will give us a chance to help him finish his schooling and figure out what he’d like to do to make a living. Sure you can make a living on the road, but you have fewer options.

Alaska has always been “home base” for our travels and it’s where Tom intends to live when he leaves home so sticking around here for the next couple years makes sense to us right now.

I already miss “the road” and seeing new sites every week or even every day — but getting a kid ready to launch into life is an adventure all by itself.

And in two years? It will surprise me if we don’t hit the road for at least another year at that point. But we’ll see about that when the time comes.