Categories
Internet Marketing Video Marketing

The Pros and Cons of Video Marketing

Video marketing isn’t the practice of trying to market and sell videos, it’s using video to promote a product or service. Just like article marketing has you writing an article that’s designed to sell a product, video marketing works the same way.

You record a video on a given topic and if people want more information, you give them a web page link where they can find out more, or purchase the product.

Most people think it’s easier to write a blurb about a product than to shoot some video, but there are some big reasons why video marketing should be a much used tool in your marketing efforts. Let’s look at just two of them:

1. It’s quickly becoming a world of video. While audio and print aren’t going away, more and more people are turning to video, not only for entertainment, but also for information. In fact, more and more online retailers are using video to help sell items, and studies show those people who watch the videos are more likely to buy.

While video isn’t a requirement, folks are starting to expect video on a site and if it’s not there, they may wonder why.

2. If a picture is worth a thousand words, how many words is a video worth? There are many cases where a 1-2 minute video can cover more ground than a full page article. If you’re thinking of buying something, would you rather see a video of what it looks like and does, or read a description of it?

The same goes for tutorial, or informational videos. Tying to teach someone to hold a tennis racket correctly can be done using video far faster than trying to explain it using text.

Okay, if video is so good, why isn’t everybody using it? While there are many reasons, I think it usually boils down to one of these two:

1. Making videos requires _______. You can fill in that blank with many things, from “expensive equipment,” to “specialized training,” to “too much time.” But all of those are just excuses, none of them are true. You can create screencast videos (recordings of your computer screen) using free software. You can learn how to do that in a couple evenings, and once you’ve demolished that learning curve, you can crank out a good video in less time than it takes to write a decent article.

2. Putting video online is too hard – I’m not technical. While it’s true that being a technical geek can be helpful, there are copy-and-paste templates available that make putting video online very quick and easy. And once again, after you learn it one time, you’re set for life.

Video marketing has been proven to increase sales and sign-ups and if you’re not using it for your internet marketing business, you’re losing out on profits that could be going into your pockets.

Categories
Internet Marketing

Instant Video Web Pages

What if putting up a video opt-in page, or video sales letter, or video postcard…

…was as easy as:

Step 1. Upload your video file.

Step 2. Fill in two form fields.

With Instant Video Web Pages it IS that easy!

Take 8 minutes right now and ┬ásee what you’re missing!

This is my newest product and I’m more excited about what this will do for people that anything else I’ve created!

Categories
Article Marketing

Top 3 Differences Between Writing Articles and Article Marketing

Lately I’ve been hanging out with a bunch of writers and while I do consider myself a writer, for the most part I write as a way to promote the internet marketing products I create. That’s the core of article marketing, after all.

Those other folks, though, write because they’re writers. And while they also get paid (usually) for their writing, marketing is not what they’re thinking of. How can writing an article for payment be different than writing an article for marketing?

Here are the top three differences:

1. The purpose of the article. While both kinds of articles should give good value to the reader, an article written for non-marketing purposes will stop there. No further action is expected from the reader after finishing the article.

But in article marketing there needs to be a strong call-to-action at the end of the article. Remember the old show-business adage, always leave them wanting more? Your article should whet their appetite and the resource box at the end of the article should promise them more information, all they have to do is click the link.

That call-to-action is what changes the article from straight information to a direct-response marketing article.

2. Where the article is published. Most article writers are trying to get published in offline magazines, most article marketers are trying to get published online. There is a lot of overlap and even today there are online-only magazines that article writers target, but in general there’s a pretty apparent split between the two.

3. How often the article is published. For “real” writers this one is simple — when your article is sold you forget about it and start working on another article. In many cases the article is published one time and that’s it.

For article marketing purposes, your article is going to be published online as many times as you can. While there are some online article directories that require exclusivity, most article marketers steer clear of those. The majority of the directories like exclusive articles, but don’t require it. That means most articles for marketing are going to end up posted on the author’s blog, in the major article directories, in as many ezines and newsletters as the author can make deals for, etc.

The more people who see the article, the more chances of making a sale when the reader clicks the link in the resource box at the end.

If you’re a writer and you’ve never thought about using your talents for marketing purposes, you might want to look into it. You already have the skills, all you need is a direction to get yourself started.

Categories
Internet Marketing Video Marketing

Served 400,698 Times

That’s how many videos have been served up by Sonic Flix so far.

And Sonic Memo Express has served up 1,688,109 audio files.

Those are two of the tools inside Sonic Toolkit — and I hate to even put up a link because the sales letter just sucks. That’s why I don’t promote STK very much — because I know I need to rewrite the sales letter and I just don’t have the time.

Taking a peek at the sales letter I see it’s so outdated it doesn’t even list all the tools inside:

Adsense Eliminator
Expiring Links
Inline Profits
Exit Attack
Sonic Test & Track
Sonic Flycatcher
Sonic Memo Express
Sonic Syndicator
Sonic Flix
STK Survey
Monthly PLR Materials
Miscellaneous Marketing
Title Brainstorm

This weekend I’m working on a new tool — kind of an extension of Sonic Flix — that will make it very easy to put together video sales letters.

When *that’s* done then I’ll use it to create a new STK sales letter. And I’m going to significantly bump the price as well (don’t worry if you’re already a member, you’ll be grandfathered in).

More info as the new product comes together…

Categories
Article Marketing

Why Article Marketing Will Never Disappear

In my work with article marketing I solicit questions from people who want the free, prequalified, targeted traffic from writing simple little articles, and one question keeps coming up time after time:

Q. Does article marketing still work?

Sometimes the writers are wondering about backlinks, or search engine optimization techniques, or any of the other tactics for which they’re using articles, but it all boils down to the question of whether it still works…

…and whether it will continue to work in the future.

Here’s Why Article Marketing Will Always Work

The simple answer is that getting free traffic from articles happens for many different reasons, and there’s no way every one of those reasons will vanish.

For example, the search engine aspect — even if every search engine in the world vanished overnight there are still many ways you can use articles to drive traffic to your sites.

Even if the search engines stopped indexing links in articles, so the use of backlinks ceased to work, there are still many ways to drive the user to your web site.

The only way article marketing will stop working is if people stop reading — and that’s never going to happen. A lot of reading has switched from physical books, magazines, and newspapers to the digital versions, and articles used to promote products or service have switched right along with them.

Just to get your thinker working, let me give you three ways to use articles for marketing on the internet that don’t rely on search engines in the slightest.

1. Become A White Knight – In general, you help people who write ezines/newsletters, blogs, etc., come up with new content for their readers, so they win, and you win because your resource box is exposed to a new audience.

2. Long Term Sales On Autopilot – Use your articles as a “passive sales pitch” in a series of autoresponder messages. Once people join your mailing list, start sending them sales messages in the form of articles (that also give them great information).

3. Automatic Special Reports – Combine several articles on the same topic together and publish as a PDF file. You now have a “special report” that can be given away as an incentive to join your mailing list, or even sold as a stand-alone product.

I’ve written entire articles on those techniques, so look them up if you’re interested in all the details.

No matter how you slice it, article marketing has been around for decades and will be around for decades to come, driving free traffic to our web sites.

Categories
Internet Marketing

The Power of a Nobody in Internet Marketing

Recently I split-tested an opt-in page to see whether a testimonial would help increase conversions.

Sidebar: In a nutshell, split-testing is when you split the traffic in two (or more) parts and send them to different web pages. Each one is typically the same with just a single difference. Then you keep track of which web page brings in the most sales or opt-ins and you know whether that difference is the one you should use going forward.

Most people might say a testimonial would help, but it’s always a good idea to test things so you know for yourself what’s true in your market.

In this case, yes, the testimonial helped — although that’s not what I think is the most interesting thing.

First, here are the stats:

Page without testimonial: 10.37% opt-in rate.
Page with testimonial: 14.40% opt-in rate.

Both pages were identical other than the testimonial and those numbers are after almost 100 opt-ins. So according to the test I get 4% more opt-ins with the testimonial than without. That’s settled, the testimonial stays in.

But here is what I found more interesting…

The testimonial I used wasn’t from Marlon Sanders, or Mike Filsaime, or Frank Kern, or anybody else who’s a “known big-wig” in the internet marketing scene.

It was from a guy that probably very few people in the internet marketing world have ever heard about. I don’t know that for a fact, but looking at his site and Googling him I think he’s a “nobody.”

I mean that in the sense of “name recognition in the IM world.” Using that definition most of us are also nobodies — I’m not belittling the guy or what he does.

My point is that you don’t have to have the backing of a “big name” marketer to make a difference. Even someone who’s basically unknown (a nobody) to your target market can make a positive impact if they like what you’re doing and publicly say so.

If you’re selling a product or service and Jane Doe says something nice about you, ask if you can use that quote in your marketing. They may not have a known name or a huge following, but their sincere words about your product or service can be the catalyst for changing prospects into buyers.

So thank you to that unnamed person and every other “nobody” who takes the time to speak up and say what you like — as you can see from the stats on this test you have the power to make a big difference, well-known or not.