Categories
Article Marketing

Long Term Sales – Audio and Video

I’ve released the audio and video versions of my article, “Article Marketing Tricks #2: Long-Term Sales on Autopilot” which are available here:

Audio:
http://articlemarketingexplained.com/podcast/

Video:
http://www.youtube.com/watch?v=YIt9I4uXk24

And if you missed the written version and would prefer that, it’s still available online at this link:
http://ezinearticles.com/?id=3106645

Most people think article marketing means submitting articles to directories and then waiting around for traffic, but as this article shows, there are many more techniques that can be used to great effect.

Categories
Internet Marketing

The Alaska IT Expo

Man, I forgot how boring the high tech world can be. I’m at the IT Expo here in Anchorage and as you can see from the picture below, the sessions aren’t what I’d call exciting. If only there would be a marketing expo up here…

Categories
Article Marketing

Article Marketing Tricks #2: Sales On Autopilot

Making long term sales on autopilot is another great secret to making article marketing pay off for you.

This is the perfect technique to use if you’re building a list — and anyone doing internet marketing had better be building a list or you’re missing out on a huge source of revenue.

I’m going to explain how this works by telling on myself. I create many different tools for online marketing and one thing I initially neglected to do was to promote all my own products to the email list I was building.

D’oh!

When I finally realized I was being a bonehead, I decided to do something a little different — I didn’t want to just pitch my products, so I sat down and wrote a series of articles teaching people how to use different marketing techniques. I ended each article with a mention of one of my products — one that would help make the process I just discussed faster and easier.

My plan was to accomplish two things in one — first, to give the people on my list useful content. They opted in to my list which means I could just pitch them if I wanted, but I don’t want to appear to be just a money-hungry marketer. I’d rather have a reputation as someone who delivers emails that are well worth reading.

And the second thing I wanted to accomplish with each article was to “gently” introduce another one of my products — and introduce it in such a way that people would see the real-world value in owning it.

After writing the articles I put them in a good-looking web page template and posted them online. Then I went into my autoresponder and set up emails for my list that are delivered every few days or weeks.

Which means that now when someone subscribes to my Select Marketing Info list, every once in a while they’ll receive an email letting them know there’s a new article for them and giving them a link. And while the article might be months or a year old, to the new people on the list it’s brand new.

I didn’t know what would happen when I first set that system up, but I knew at the very least I’d end up with good content to feed my list.

What ended up happening blew my mind.

I’ve found it’s a great way to make sales on a long term basis — seemingly on autopilot. I have people joining my list every day and now I have a system in place that passively promotes my products to them. I use tracking links in those articles and can see the sales that come from those links.

This is something you can easily do — and it doesn’t have to be done all at once. Start with a single article for your list and when you find time, write a second article and put in in your autoresponder. Then a third, fourth, fifth, etc.

One of the really great things about this system is it can work for you even if you’re promoting someone else’s product as an affiliate. Your articles can give info on a technique, and then you can point, with an affiliate link, to a product that will make the task that much faster and easier.

Most people think of article marketing as writing articles and submitting them to article directories — while that’s a legitimate way to do things, using articles that are just for your list is a great way to make some long-term sales, long after you have written the article once.

There’s more to article marketing than submitting to directories. Get a free copy of the Article Marketing Power Tips special report at Article Marketing Explained and see how simple little articles can drive pre-qualified, targeted traffic to your site.

Categories
Article Marketing

New Article Marketing Podcast

Please help spread the word…

There’s a brand new weekly podcast with article marketing tips and tricks:

http://ArticleMarketingExplained.com/podcast/

I highly recommend it (ahem, I’m the host). =;)

The nice thing about it is each episode is designed to be less than 5 minutes in length – no inane chit-chat (well, not much!) or trivia, just some hard core article marketing information you can put to use right away.

Categories
Article Marketing

Article Marketing Tricks #1: Become A White Knight

Here’s the #1 secret to making article marketing pay off for you: Become a white knight — let other people use your articles.

Let me give you an example of what I mean by letting others use your articles: If you’ve ever promoted a product as an affiliate you’ve probably been given promotional materials to use, such as the copy for Adwords ads, emails, and even articles. Smart affiliate managers know that most affiliates are either too busy or too lazy to create their own materials, so if the product is going to be promoted, materials need to be provided.

So why is an article so special? Because the people who are going to promote products don’t want to inundate their lists with just pitch after pitch — if they’re a good internet marketer they’re trying to build a relationship with their readers, and one way to do that is to keep putting good content in front of them.

But since we’re all in this to make money, if that content, or article, can serve multiple purposes, everybody’s happy. Readers get content, and affiliates make commissions.

Maybe you can see how this would work if you ran an affiliate program, but what about the 80% of marketers who don’t? If you’re in that category I’m going to let you in on how this same idea can work for you.

Those people who have a weekly or monthly newsletter or ezine, and those people who have regularly updated blogs, all have one big thing in common — they all need fresh content. And while doing that yourself for a few weeks or months isn’t that hard, after a while you can find yourself scrambling for something good.

That’s where you come in with a simple little article and save the day. Most publishers don’t care if you pitch your product at the end of an article as long as the body of the article itself has good content. If you can provide them with a way to continue to deliver good information to their subscribers, they’ll be happy. And when some of the readers click on your link in the resource box of the article, you’re going to get targeted traffic right to your web site. And you’ll be happy.

For this tip to work the best you need to have a strong call-to-action in the resource box of the article.

Becoming a white knight by writing simple little articles you let other people use is a great way to make article marketing pay off for you.

There’s more to article marketing than submitting to directories. Get a free copy of the Article Marketing Power Tips special report at Article Marketing Explained and see how simple little articles can drive pre-qualified, targeted traffic to your site.