Internet Marketing

What Do You Need?

Two to three years ago I surveyed my customers and asked what they needed to be successful in internet marketing. What did they feel was holding them back?

The answers were interesting — besides the “more traffic” and “bigger list” answers I suspected would be there, the #1 answer was kind of a surprise.

Since then a ton of information and software tools have come on the market, and I wondered how things had changed in the last few years. So I asked the question once again to my current customers.

Hmmm…same answer.

Yeah, a couple different answers have come in to the top 10, but the main answer is the same now as it was a few years ago.

I’m not going to tell you what the #1 answer then and now is — not yet, anyway.

Because while I wasn’t ready to tackle the topic back then, I think I’m prepared to do it now. So I’m planning out a way to “fix” the #1 reason why people have a hard time getting their internet marketing business cranking along.

If you subscribe so my Select Marketing Info list (see the opt-in box on this page) I’ll let you know the problem and my response to it as soon as it’s ready. Plus, I’l also give you coupon codes you can use to save a bunch of money on any of my products.

And, if you think you know what the #1 answer people gave for not having their online business where they think it should be, post a comment here. All correct answers will be given a special gift worth at least $25 (in real-world dollars, not “bonus” dollars).

Content Creation Internet Marketing Product Creation

Keepin’ It Generic

Let’s start by looking at two things we can probably all agree on…

Here’s axiom #1 — Unless you’re J.P. Gotrocks and outsource everything, you’re going to spend an awful lot of your time creating content for your internet marketing business. Maybe you’ll do it all from scratch, maybe you’ll use some PLR (private label rights) materials as a base, but however you do it you’re going to be creating content.

And here’s axiom #2 — Leveraging your time is a must of you’re going to be successful in internet marketing, so you can’t spend time recreating the wheel. You must be able to repurpose and reuse content in your online business or you’ll never be able to grow your business past a certain size.

Two principles we need to follow — create content and reuse content — that can be very powerful when put together.

The key to making those two things work together as seamlessly as possible is to “think generic.” Here’s an example…

For my product creation course I needed to create a video showing how to hire a software programmer. Creating that fairly quickly is a no-brainer. But I’ve also been thinking about putting together a product focusing on selling downloadable software and I know I’ll need a similar video for that product.

Plus, I never know what’s going to come down the pike in the future, so making sure the video isn’t “specific” to a given product is a smart thing.

It’s pretty easy to make something generic. In general, don’t mention the product name in the video. The video I just created walks through the process, but I don’t do any kind of introduction. Instead of saying, “In this lesson for Product Creation Station we’re going to hire a programmer…” I just jump right into the process.

That gives me a piece of content I can use for any product now or in the future.

And when I do need to use it for something, I can “wrap it” in something more specific — I can record a quick intro talking about this lesson in the course, etc., and then combine that with the generic piece to get a piece of content that’s unique — but built on top of content that’s generic.

With text-based content you can always do a search and replace to reuse content for another project, but even then if you can write the piece as generic as possible you’ll come out ahead.

For step-by-step instructions on creating your own digital products see the Product Creation Station site. [stk_cloak code=”pcs” tracking=”jjblog”]Product Creation Station[/stk_cloak]

Internet Marketing

Starting From Square One

After months and months of weirdness in the admin section of my blog I decided to give up.

Wipe it and start over again.

So that’s why things look a little, er, bare at the moment.

But all the great content of the past will return, as well as more great content in the future. =:)