There are many different ways to promote a product or service on the internet and one tried and true method is called article marketing. That's when you write a simple little article about a topic (related to the product or service you're promoting) and then give a link where the reader can click to get more information.

It really is that easy, although there are some tips you might want to be aware of that can make your article marketing strategy much more effective. In this article I'm going to cover three areas.

1. What product or service are you promoting? If you're promoting something of your own you're probably all set -- there are no hard decisions to be made. But if you're an affiliate marketer you may be looking for a product created by someone else that you can promote in exchange for a commission when a sale is made. In general it doesn't matter too much which niche you're working in because article marketing will work for any of them.

If you're promoting multiple products remember to keep each article focused on just one product. Don't create a catalog of products -- write a separate article for each product you're promoting.

2. How are you going to write the article? People who don't consider themselves "real writers" sometimes tend to freak out at this point, but if you can write a note to your spouse or kids then you have all the skills necessary to write an article. Just write in a conversational style and don't worry about sounding like a professional writer.

When you're writing an article for the purposes of marketing, you don't want to "give away the farm." Yes, your article should contain information that's of value, but your ultimate goal is to get the reader to click the link at the end of the article. One way to accomplish that is to focus on the "why" in the article, give a little bit of the "how," and then offer more details if they click the link at the end of the article.

3. Who's going to read your article? Probably the first two places your article should see the light of day are your blog and the top few article directories. By posting on your blog you can work toward becoming an "authority site" on your topic, and by submitting to article directories you can get a lot more traffic when other people publish your article in their ezines, etc.

Another great way to get your article out there is to offer it as a "guest post" on someone's blog. If it's well-written and is aimed at the blog's target market, you may get your article (and the link at the end) in front of an entirely new audience.

One of the best things about article marketing is that it only takes a little time to implement -- other than that it's completely free and can bring in traffic on a long-term basis. And what other marketing tactic can you say that about?


Click here for a free copy of the Article Marketing Tricks special report with more great ways to use simple little articles to drive traffic to your site. Get it at the site.