I’ve written a LOT of tools over the years but the ones I use day in and day out are the following (and you’ll notice these are all aimed at creating and promoting products): Article Architect – While I don’t do tons of article marketing anymore (I do it, but it’s very focused — no more shotgun approach for me) I create content all the time, and I still do most of my writing in AA. It’s one place where I can find all my content and then auto-post it to my WordPress blog or export and upload as an HTML web page. Sonic Sneak – I’ve been cloaking and...

If there’s one thing I’ve preached in the years I’ve been doing internet marketing it’s to reuse and repurpose the content you create. I’m not a big fan of using PLR materials for much when it’s really pretty easy to create your own content. And once you have that original, unique content, you can put it to use in many different ways. Here’s a perfect example: Article Marketing Explained on Amazon Click that link and you’ll be taken to amazon.com where you’ll see a new ebook on article marketing. While some material is new, the bulk of it was...

Lately I’ve been hanging out with a bunch of writers and while I do consider myself a writer, for the most part I write as a way to promote the internet marketing products I create. That’s the core of article marketing, after all. Those other folks, though, write because they’re writers. And while they also get paid (usually) for their writing, marketing is not what they’re thinking of. How can writing an article for payment be different than writing an article for marketing? Here are the top three differences: 1. The purpose of the article. While both kinds of articles should...

In my work with article marketing I solicit questions from people who want the free, prequalified, targeted traffic from writing simple little articles, and one question keeps coming up time after time: Q. Does article marketing still work? Sometimes the writers are wondering about backlinks, or search engine optimization techniques, or any of the other tactics for which they’re using articles, but it all boils down to the question of whether it still works… …and whether it will continue to work in the future. Here’s Why Article Marketing Will Always Work The simple answer is...

Writing an article to promote a product or service is often as simple as sitting down and writing a review about what you’re pitching. But in order to give your readers a little different take on things, try writing an interview article. An interview article is one where you talk to someone about the product or service, ask them questions, and then write the article based on their answers. One of the big advantages of this type of article is that you don’t have to be an expert on the subject — you just have to find someone who is. In essence, you’re piggy-backing on someone...