Article marketing has been around for as long as there have been people writing articles, and video marketing has been around for as long as there have been television commercials. By combining the two you have video article marketing and some people claim it’s better then either one by themselves.
The main difference between video marketing, as in commercials you might see on TV, and video article marketing, is that the latter starts with a written article. Of course, a TV commercial starts with a written script, but that script has only one purpose — to get the commercial created.
But if you write an article that can be used to promote a product or service, you can also turn that into a video. And now you have the best of both worlds because you get double-duty from that single piece of content.
There are three main ways in which you can turn a written article into a video article and we’re going to cover those in a moment. First, I want to mention a piece of software I’ve seen that claims to turn written articles into fantastic videos. They way it does that is to have a computerized voice read the article while the words show on the screen. Neat idea, but I’ve seen the results and while I haven’t tested it, I’d bet cash money that people will respond to a human voice a LOT better than they’ll respond to a robot voice. Stick with the tried and true and you’ll be better off.
1. Talking Head Video. You could aim a camcorder at yourself and read the article. Or if you’re really good, memorize it and then “just talk” to your audience. If you can pull that off — make it look like you’re just having a conversation — that could make a good video. But that’s not going to be something most people are comfortable with.
2. PowerPoint Slides with Live Voice. With this method you create a bunch of slides with your article on them and then start recording the screen. As you flip to each slide, you talk about what’s on that slide. This is fairly easy to do and while I’ve seen it used to good effect, I’ve also seen some pretty cheesy-looking videos created in that fashion.
3. PowerPoint Slides with Recorded Video. This is probably the easiest way in which to come up with a good result. First, using something like Audacity, create an audio recording of your article. Now import that into PowerPoint and create slides that match up with the words. When you record the screen you’ll just hit a key to go to the next slide at the right time, according to what’s on the audio.
One thing I like to do when creating a video article is to cut out most of the article. Pretend you’re taking notes on the info in that article and highlight the most important parts. Those are the phrases you want on the slides, not every word of the article. You want people paying attention, not actually reading along.
Using one of these methods (or even a combination of them) give video article marketing a try. You’ll end up with a written article and a video you can use to drive targeted traffic to your web site.
Click here for a free copy of the Article Marketing Tricks special report with more great ways to use simple little articles to drive traffic to your site. Get it at the ArticleMarketingExplained.com site.