3 Easy Steps To Writing A Great Article And Make Article Marketing Easier

Jay Jennings

Just as there are 17 ways to skin a cat, there are multiple ways to write an article for the purpose of article marketing (promoting a product or service using the written word). In this article I'm going to share three steps that, if followed, will give you an article that can drive prequalified, targeted traffic to your web site.

1. Prewriting - Planning and Research

If you're promoting your own product or service you probably don't need to do much in the way of research -- you probably already know everything needed to write a good article. If you're using article marketing to promote affiliate products you're going to want to make sure the product you choose to promote has a good "conversion rate." There's nothing worse than working hard to send traffic to a web site and not making any sales.

The other thing you'll want to decide upon is the style of article you're going to write. Is it going to be an interview, a review, a tutorial, or maybe a Top 10 list? Some articles seem to "cry out" for a certain type, but otherwise just pick what works best for you.

2. Writing, Revising, and Editing

This part of the process depends in some respects on the type of article you're writing, but in any case, try to write in a conversational tone -- try to write the way you'd speak to a friend. One exception to that might be if you're targeting a highly educated market that's used to reading textbooks, but in general, a less formal style is usually better.

An article for the purposes of online marketing doesn't need to be very long, somewhere between 400 and 700 words is good. And you want to make sure you don't give all your information in the body of the article -- you want to give people good information, but you also want something else to happen at the end of the article...

...you want them to click the link on the resource box, or bio box. To make that happen, make sure there's a strong "call to action" in that section -- give the reader a real reason to click the link and get to your site.

When you think you're done with your article, read it from the beginning and watch for grammatical errors and spots where the meaning can be made more clear. Reading it aloud is a great way to spot problem areas that you might automatically skip over while silent reading.

And, of course, run the spell checker over the article as a last step.

3. Publishing - Releasing the Article Into The Wild

Your article has to be published if it's going to generate any traffic. There are many different options for that but here are the two you should do in almost every instance after writing an article: post on your own blog and submit to the top article directories.

By posting to your own web site or blog you're creating a great source of information for your readers. In time your site may be seen by the search engines as an "authority site" on your subject and you'll gain increased traffic from that.

And by submitting to the top article directories you're allowing other people to publish your article on their blogs, in their ezines, etc. And the more your article is spread around, the more traffic you stand to get.

Article marketing is not rocket science -- but it's a proven way to drive free traffic to your web site and can act like a booster rocket for your internet marketing business if you do it right. Follow the steps here and get started right away!


Click here for a free copy of the Article Marketing Tricks special report with more great ways to use simple little articles to drive traffic to your site. Get it at the http://ArticleMarketingExplained.com site.