What’s the Point of Article Marketing, Anyway?
Article Marketing: the term is heard in many places on the internet, and misunderstood in just about as many places.
Article marketing is not the practice of selling (or marketing) articles to other people.
It’s not just about writing articles for publications.
Article marketing is all about driving traffic to a web site, period. That could be your own personal web site, or any web site you’re looking to promote.
As an example of the difference between a “normal” article and one used for article marketing, both types of articles might be used to educate or entertain.
But when the reader finishes the article that’s designed to be used for marketing, they should be compelled to click through to a specific website in order to get more information on the topic.
In other words, there’s a “call to action” in the article.
You may be looking for more people to sign up for your email list — you can use article marketing to drive traffic to an opt-in form on your site.
You might be an affiliate for a product and want to make some sales — you’d use articles to drive traffic to an affiliate site.
Or, you might have your own product or service to promote. You can do that with articles. As long as the reader clicks through at the end of your article, you’ve done your job well.
Just as a point of clarification, an article used for marketing purposes shouldn’t be just a promotional piece. People looking for information on a specific topic aren’t usually looking for a sales letter — if that’s what your article feels like as they read they’ll just skip it and find something else that fills their need.
Instead, you need to make the article itself worthwhile, as if you didn’t have a “hidden agenda.” And at the end of the article you need your call to action — the reason why the reader should click through and see what else you have to offer.
Article marketing can be used by writers and non-writers alike to drive free, targeted traffic to their web site.
email this | tag this | digg this | trackback | comment RSS feed

